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BLAZE - Balanced Medium

The middle of the fire. Blaze is smooth, balanced, and approachable, with notes of milk chocolate, caramel, and toasted almond.

This is the roast for people who want their coffee classic, rounded, and never complicated.

$24.95
Size
Select option
12oz (340g)
4lb Pouch (1.81kg)
Grind
Select option
Whole Bean
Ground (Auto Drip)

Why Firebean Tastes Different

The fire allows flavour to build slowly, creating more body, softer edges, and a deeper, smoother finish. Not smoky and never bitter.

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Full-Bodied Smoothness

A deeper cup with warm roast character, smooth balance, and lasting flavour.

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Traditional Meets Yukon Woodfire

A time-honoured roasting method, shaped by fire, patience, and hands-on craft.

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Never Mass-Produced

Small batch roasted and arriving at your door glowing with flavour.

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Sourced With Care

High-grown Arabica from Mexico, Brazil, and Colombia, chosen through fair pricing and real farm relationships.

Testimonial video. Use the sound button to mute or unmute.

Frequently Asked Questions

Does it taste smoky?

NO...We don't smoke the beans - so it's not smoky. Expect a cup with uncommon depth and richness.

What makes Firebean Coffee different?

We celebrate the wild, untamed spirit of fire. Our unique tradition of open-flame woodfire roasting imparts a distinct character to our coffee.

Why woodfire? 🔥

Woodfire roasting is a return to coffee’s roots—a ritual that dates back centuries. The dancing flames and live smoke create complex, mesmerising flavours that mechanical roasting can’t replicate. Plus woodfire as a fuel source is sustainable!

Where is your coffee from? How fresh is it?

Our coffee is coming from producers out of Mexico, Brazil and Colombia, with fair and equitable relationships and reputable suppliers. We source 100% Arabica.

We roast weekly in small batches and ship within 1-3 business days to ensure peak freshness.

Do you ship? Are you Carbon Neutral?

We ship with Canada Post Expedited and it is Carbon Neutral. We ship across Canada and the Continental U.S. (we can also ship EU and beyond). Orders typically ship within 1–2 business days. Free shipping within Canada on orders over $80 🚚

  • 5 stars: 14 (78%)
  • 4 stars: 2 (11%)
  • 3 stars: 2 (11%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
P
Peter Crosby
Just had my first cup of whole bean

Just had my first cup of whole bean, self ground Blaze and all I can say is; F@#K ME!!! Sooooo good!!
I had the ground version sent to me as a gift a bit ago and really enjoyed it. Enough to put in my own order for whole beans. IM NEVER GOING ANYWHERE ELSE FOR MY COFFEE!!!! THANK YOU FOR THIS!!!

J
Jennifer Vaccaro
So smooth! First coffee in the Yukon and we

So smooth! First coffee in the Yukon and we loved it!!

M
Maureen Llewellyn
Medium Roast with Kick!

Even at medium rosdt, this is a robust, flavourful coffee. I loved the fire roasted scent, unique and inviting. However, I do prefer a smoother finish, this was a tiny bit acidic. Not a criticism, just wasn't expecting that.

Keep up the good work! I will be sharing with family who do fully enjoy the more bold roast for Christmas!

A
Andrew
thank you for your coffee

thank you for your coffee. It is delicious and very happy to be supporting a Canadian business

V
Valentin Synenko
Great cup of coffee ! I'm hooked

Great cup of coffee ! I'm hooked !

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New
First Time Tasting

Trying something new. Ordered the 4 bundle box. This was my first. So just my opinion. Not your morning pick me up. It is good but more like your after dinner cup. Like the taste. Love the fire taste too. You need to try it and determine yourself.

I
Ioannis Dourekas
Excellent!

Excellent!

A
Anonymous
Always love FireBean coffee

Always love FireBean coffee.

D
Dianne
The freshly ground aroma and flavour is by far the best I’ve ever enjoyed

The freshly ground aroma and flavour is by far the best I’ve ever enjoyed. I wake up each morning looking forward to my morning brew.

Y
Yolanda Russo
My family loves the flavour of the Blaze

My family loves the flavour if Blaze

T
Twisted Gourmet
This is hands down the best coffee anywhere

This is hands down the best coffee anywhere. It is my morning maker, and it’s the key ingredient in my popular Kickass Cowboy seasoning mix.

A
Anonymous
Always a great cup

Best part of up isn't Folgers in my cup.

Firebean is my favourite locally roasted coffee. Local doorstep delivery is the icing on the cake.

C
Carlyle Wilson
Great Cofee

Delicious coffee, would definitely buy again

M
Mike Persyn
Fresh and delicious

Used the same grinder settings as my usual that is roasted locally, this is good and fresh product. Excellent flavour, will buy again.

H
Heidi Booth
Excellent!

I purchased this for my partner who is a certified coffee snob - I'm talking measuring every being bean down to the gram, temperature controlled gooseneck kettle, hand grinding for every cup etc.
The first bean that came out of the bag was black which illicited a raised eyebrow, but if was an anomaly and just spoke to the hand-fired quality. I was genuinely shocked that he had ZERO criticisms. "It's actually really good" were his words; equivalent to "this is f*cking delicious" from any other human being 😂
10/10

E
Erin
Bold, alluring, breathtaking

Sorry- got caught up in trying to explain Zoolander to my kids good flavour, adequate caffeine, smooth and sits easy in the 50 year old stomach.

L
Lisa Rear
Bushfire_Inferno

The Bushfire is nice and we are enjoying it.

I would say one of our last Inferno orders (Dark roast) was noticeably off, like I even tried cutting it with another dark roast and there was this persistent soapy flavor. We switched to the medium to try something new.

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David Waters

Love this coffee!