The first crack is a celebration. The second crack is a warning. The silence between them is a meditation. Our roasting process has a rhythm that cannot be rushed—a cadence of transformation. This required patience forces a slowness upon us, a mindfulness that becomes part of the coffee's story. When you drink it, you're tasting that quiet focus, that respectful attention to the moment when the bean is perfectly itself.
Taste the silence. [Experience meditative coffee.]"
