The Courage to Burn: Overcoming Coffee's Fear of Fire

Nov 24, 2025

"Most coffee roasters approach fire with caution, terrified of the very element that creates greatness. We lean in. We develop the courage to listen—to the crackle, to the color changes, to the aroma transformations. Sometimes we go too far. Sometimes not far enough. But we always learn. And the coffee always tastes alive, never timid.

Taste courageous coffee. [Discover our fire-embracing roasts.]"

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