If you've ever wondered why some coffee tastes harsh and bitter, the answer often lies in the roasting. Most commercial roasters use gas, which applies intense, direct heat. This can scorch the beans, creating bitter compounds.
At Firebean, we use traditional wood-fired roasting. The wood flame provides a gentler, more even heat that coaxes the natural sugars out of the beans instead of burning them. The result? A cup that is smooth, complex, and remarkably free of bitterness.
It’s not just a different method—it’s a better one. Experience the wood-fired difference.
Ready to taste smoother coffee?
